You may think you are current because you are here living, breathing, and working but in all reality, society is becoming increasingly mobile, and that means you have to move with it, not just be in existence. Here are some steps you can take to make sure you and your brand are staying current in a very mobile world.
When it comes to your identity, make it applicable across all media. All logos should look good printed big, and printed small, all imagery should look good on screen and on vinyl. Whether classic or always changing, your visual brand is the very thing that connects you to your viewer.
Remember that the only constant is change. When it comes to the way you market the key is consistently changing. Your brand should be recognizable in any context, but that doesn't mean you cannot outdo each campaign you invest in. Use the same language but magnify it under a different light. Think about emerging trends such as guerrilla tactics, vehicle graphics, and social media campaigns. The way you market is one of your biggest variables, and that can be one of your biggest strengths.
When it comes to your website, the key is to update frequently. You want search engines to crawl your website non-stop to keep your ratings up, and you want your content to stay fresh to avoid boring your audience. It's the new links, new pics, new information that maintains your competitive edge.
When it comes to allowing change, make sure that the channel is right for you. Meaning, just because it works for others doesn't mean it fits your personality. Taking the time to research what tools build a house best is the key to a rock solid foundation.
When it comes to your attitude, make sure that you have an open mind. The key to success in a mobile world is to move with it. Taking risks and following trends will only take you so far, you have to know that every little part of your business matters. Confront change with confidence. Staying relevant in an ever-evolving environment only works with willingness and perseverance.
Remember, it's a mobile, mobile world out there; wherever you stand you can always take some extra steps to stay current.